Who We Are: Thinking Caps Design

Who We Are: Thinking Caps Design

Designing experiences has been our passion at Thinking Caps Design for more than 20 years. Connecting people to places with smart design solutions for brand identity, wayfinding and interpretive information systems in the built environment is what we do.

Our practice has been commonly referred to as environmental graphics, but a subtle shift has been taking place of late and the industry is adopting experiential graphic design (EGD) as its moniker.

Experiential graphic designers create moments of meaning and pleasure from people interacting with buildings and space. We navigate the nexus between architecture and graphic design to infuse projects with authentic character and vibrant personality. Our toolbox includes color, form and typography fused with experience in the manufacture and placement of physical installations.

Designing a sense of place is our passion, so it’s no surprise we are committed to community too. We aspire to creative collaboration in the studio, with our clients, with architects and city planners, and with allies in the fabrication industry. We believe that just as important as the first impression we make is the lasting impression we leave.