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By Susan Bregman (Ed.), Kari Edison Watkins (Ed.)

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The Louisiana Department of Transportation and Development set up social media accounts for a 7-year project to widen the Huey P. Long Bridge. Using the name @hueypbridge, the Twitter account primarily posts construction updates and lane closure information. 3. In some cases, individuals set up unofficial (and occasionally outright fake) Twitter accounts for transportation services, including bridges, buses, and trains. com/translink 14 It’s a Social World announcements from the department and bridge-related humor.

References American Association of State Highway and Transportation Officials. 2011. Twitter, Facebook growing as effective media tools for state departments of transportation. Communications brief. American Association of State Highway and Transportation Officials. 2012. Third Annual State DOT Social Media Survey. Arrington, M. 2008. Facebook no longer the second largest social network. TechCrunch. com/2008/06/12/facebook-no-longer-thesecond-largest-social-network/ (accessed October 1, 2012). Bregman, S.

Then at a certain point, there was a snowstorm. We started providing real-time personal updates and people started responding back to us and our follower count jumped considerably. After that we completely reevaluated our use of it and instead of deciding the direction, we crowdsourced the audience and asked them what they thought we should do with the account. ” Since then we’ve had a major storm event each year for the past 4–5 years, which has grown our Twitter account exponentially as people hunt and search for real-time information via Twitter.

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